On this episode of Kaya Cast, host Tommy Truong sits down with Noel Burkman, co-founder of StrainBrain, to explore how AI and advanced data science are reshaping cannabis retail. Noel explains StrainBrain's meta-analytic approach - combining COAs, consumer sentiment, regional preferences, and product data - to move beyond generic marketing toward personalized, needs-based recommendations. Learn how their four foundational questions - how do you want to feel, how you want to consume, how strong do you want it, and what problem are you solving - help budtenders normalize education, build trust, and guide shoppers to the right product. They discuss segmentation strategies that target the growth opportunities of health-minded, 45+ consumers as well as wellness outcomes like better sleep, focus, and pain relief, and how to expand a dispensary's reach without relying on price cuts. The conversation covers practical deployment - easy website or kiosk integrations, loyalty program tie-ins, and a closed-loop feedback loop to continually refine messaging and offers. They also contrast cannabis and hemp marketing, explain how StrainBrain plans to scale its data-driven engagement, and share actionable ideas for dispensaries to boost frequency, wallet share, and loyalty through a more personal, wellness-focused shopping experience.

With a background in finance and marketing, Noel has a unique understanding of the business side of the cannabis industry. He has helped numerous companies navigate the complex legal and financial landscape of the industry, allowing them to achieve success and sustainable growth.

As a thought leader in the cannabis space, Noel is a sought-after speaker and has been featured in various industry events and publications. He is also the host of the popular podcast, "Cannabis Conversations," where he interviews top professionals and entrepreneurs in the cannabis industry.

In addition to his work with Green Leaf Consulting, Noel is also a passionate advocate for cannabis legalization and education. He is a member of several cannabis advocacy groups and regularly volunteers his time to educate the public about the benefits of cannabis.

Noel's extensive knowledge and experience in the cannabis industry make him a valuable guest on any cannabis business podcast. He is dedicated to helping businesses thrive in this rapidly growing and ever-changing industry, and his insights and expertise are sure to provide valuable insights for listeners.
Find out more about StrainBrain at:
https://www.strainbra.in/
https://www.linkedin.com/in/noelburkman/
https://www.linkedin.com/company/strainbrain/
 
00:00 Introduction to Kaya Cast
00:11 Journey into Cannabis Tech
01:19 Consumer Education in Cannabis
02:56 Targeting Health and Wellness
04:24 Segmentation and Marketing Strategies
06:28 Challenges in Dispensary Operations
08:15 StrainBrain: Enhancing Customer Experience
11:33 Future of Cannabis Marketing
17:56 Data-Driven Product Development
22:05 Understanding Regional Preferences in Retail
22:49 Strategies for Increasing Retail Sales
23:50 Creating Awareness and Marketing Creativity
26:43 Leveraging Technology for Customer Engagement
29:56 Implementing AI in Retail Environments
34:41 Enhancing Customer Experience and Loyalty
41:06 Conclusion and Contact Information
 
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