On this week’s podcast we hear from Virginia Herrera about what it’s like to own the farm she worked on for so many years. After working on Spring Hill Farm in Oregon for 20 years, Virginia got the opportunity to buy the farm when the owner retired, and she christened the operation Eloisa Organic Farm, named after her mother.

Virginia shares her farming journey- she grew up farming in Oaxaca, Mexico, and started working at Spring Hill Organic Farm in Oregon when she moved to the United States. When the owner of Spring Hill retired, he offered Virginia and her husband the opportunity to rent the land and equipment, and Eloisa Organic Farm was born. They grow a wide range of certified organic vegetable crops and sell through their CSA, farmers markets, and wholesale relationships, and talk about some of the growing strategies that make their produce exceptional.

Virginia discusses the surprises and difficulties of being a farm owner and the changes she has made to the farm. She emphasizes the importance of following the laws and regulations of starting a business and saving money to overcome the challenges of obtaining bank loans. She shares their marketing strategies including participating in farmers markets, expanding the CSA program, and differentiating themselves through branding and product variety. Virginia discusses the need for more flexible loans for farmers and the limitations faced by those without social security numbers. She also emphasizes the importance of valuing the work of farmers and appreciating the labor behind the produce.

Connect With Guest:

Instagram: @eloisaorganicfarm

Email: eloisaorganicfarm@gmail.com

Podcast Sponsors:

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