Full-funnel marketing strategy in higher ed, with Joel Gustafson
Update: 2022-02-23
Description
The higher education industry has evolved dramatically over the pandemic. As a result, marketing leaders have been forced to adapt.
This episode features Joel Gustafson, Digital Marketing and UX Manager at Oregon State University and Jacob Sibley, Associate Director, Client Services at Silverback Strategies as they talk about their collaborative approach to generating enrollments. This episode covers:
This episode features Joel Gustafson, Digital Marketing and UX Manager at Oregon State University and Jacob Sibley, Associate Director, Client Services at Silverback Strategies as they talk about their collaborative approach to generating enrollments. This episode covers:
- changes to the higher ed industry
- impact from platform changes
- the customer journey in higher ed
- successful lead-gen channels
- working across siloed departments
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