DiscoverDigital Marketing TroopThe role of audio & video in the future of SEO, with Geoff Kerbis
The role of audio & video in the future of SEO, with Geoff Kerbis

The role of audio & video in the future of SEO, with Geoff Kerbis

Update: 2022-04-13
Share

Description

Audio and video content will have a major impact on search engine optimization. Geoff and John discuss how companies can take advantage of these content formats to grow organic visibility online. In this episode, we cover:

  • how to structure videos for search
  • on-page optimizations for platforms like YouTube
  • why companies may want to invest in podcasts
  • Google's ability to index the spoken word

 

Comments 
In Channel
SEO trends to watch for the rest of 2022, with Geoff Kerbis

SEO trends to watch for the rest of 2022, with Geoff Kerbis

2022-08-2250:01

10 characteristics of a healthy marketing team

10 characteristics of a healthy marketing team

2022-08-0125:09

Impact of the American Innovation and Choice Online Act

Impact of the American Innovation and Choice Online Act

2022-07-1229:34

Building a healthy remote-first culture, with Erika Khanna

Building a healthy remote-first culture, with Erika Khanna

2022-06-2837:41

Building in public on Twitter, with Kevon Cheung

Building in public on Twitter, with Kevon Cheung

2022-06-1529:33

Cold email outreach, with Laura Lopuch

Cold email outreach, with Laura Lopuch

2022-06-0134:23

Email marketing strategy, with Joe Portsmouth

Email marketing strategy, with Joe Portsmouth

2022-05-2530:03

Two-way business text messaging, with Aaron Weiche

Two-way business text messaging, with Aaron Weiche

2022-05-1838:24

TikTok Ads for Lead Generation, with Haley Nininger

TikTok Ads for Lead Generation, with Haley Nininger

2022-05-1124:32

Highlights from 1 year of Digital Marketing Troop

Highlights from 1 year of Digital Marketing Troop

2022-05-0427:24

Personal branding and evangelism on LinkedIn, with Nick Bennett

Personal branding and evangelism on LinkedIn, with Nick Bennett

2022-04-2728:40

Sales enablement vs revenue enablement, with John Moore

Sales enablement vs revenue enablement, with John Moore

2022-04-2035:26

The role of audio & video in the future of SEO, with Geoff Kerbis

The role of audio & video in the future of SEO, with Geoff Kerbis

2022-04-1333:03

Building intentional momentum through content, with James Scherer

Building intentional momentum through content, with James Scherer

2022-04-0538:31

Why people buy, with Katelyn Bourgoin

Why people buy, with Katelyn Bourgoin

2022-03-3034:44

How to turn B2B brands into thought leaders, with Mark Raffan

How to turn B2B brands into thought leaders, with Mark Raffan

2022-03-2333:20

Community-led growth, with Joel Primack

Community-led growth, with Joel Primack

2022-03-1630:48

Marketing from the inside-out, with Tim Parkin

Marketing from the inside-out, with Tim Parkin

2022-03-0930:12

How marketing and sales can better use CRMs, with Jeroen Courthout

How marketing and sales can better use CRMs, with Jeroen Courthout

2022-03-0225:24

Full-funnel marketing strategy in higher ed, with Joel Gustafson

Full-funnel marketing strategy in higher ed, with Joel Gustafson

2022-02-2327:08

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

The role of audio & video in the future of SEO, with Geoff Kerbis

The role of audio & video in the future of SEO, with Geoff Kerbis

Silverback Strategies