How to turn B2B brands into thought leaders, with Mark Raffan
Update: 2022-03-23
Description
Mark Raffan was almost eaten by great white sharks. Yes, he shares that story. He also shares how B2B brands can become thought leaders by investing in content marketing. Here's what we cover:
- why B2B orgs should invest in content
- getting stakeholder buy-in for content
- insourcing vs outsourcing content
- amplifying content with influencers
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