Marketing from the inside-out, with Tim Parkin
Update: 2022-03-09
Description
In a world where most marketing thought leaders talk about being customer-centric, Tim Parkin beleves they should instead focus on teams first. In this episode, Tim shares his perspective on:
- the attributes of a successful team
- how to foster collaboration and communication
- why you should focus on both direction and velocity in marketing
- a case study of a trade school who increased website conversion rate from 5% to 20% with a simple fix
- why most marketers suck at testing
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