When was the last time you had fun brushing your teeth? In this episode we’re exploring the power of play and joy for emotional wellbeing, a well-known phenomenon that has yet to play out for oral care. We also look at the related topic of nostalgia and surprising to us, great interest in strawberry flavours for adults. Join us as we also cover the power of play for older consumers’ wellbeing!

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References:

https://gooodwellness.com/

https://www.glossy.co/sponsored/brands-like-dove-and-gucci-are-leaning-into-gen-zs-desire-for-nostalgia/

https://www.bhg.com/what-is-chaos-cooking-7642841

https://www.volkskrant.nl/kijkverder/v/2023/spullenliefhebbers-mogen-uit-de-kast-komen-met-al-hun-spullen-want-na-jaren-marie-kondo-is-cluttercore-ineens-hot~v909991/

https://www.wsj.com/health/wellness/ceo-ted-fischer-knows-older-people-still-need-to-play-983c07ce?

https://insider.fitt.co/press-release/lululemons-third-annual-global-wellbeing-report-reveals-the-wellbeing-dilemma-though-people-are-increasingly-prioritizing-it-its-not-improving/

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About Future Forward:

Future Forward is a podcast from Symrise’s oral care flavour experts, exploring new ideas for the oral care category. Each episode asks “WHAT IF…” a phenomenon, a launch or a novel concept in beauty, food and beverage or beyond was applied to toothpaste or mouthwash or even something else. We are not afraid to challenge the norm and see these discussions as a launch pad for brainstorming sessions.

Contact future.forward@symrise.com to find out more.