Getting Into Your First 100 Retail Stores with Drea Groeschel of Better Than Booze
Update: 2024-12-12
Description
This episode of the Shopify Happy Hour features Drea Groeschel, founder of Better Than Booze, an award winning beverage brand that duplicates craft cocktail flavors for consumers seeking non-alcoholic options.
Drea shared TONS of insights and lessons learned from launching and growing Better Than Booze including:
- why early-stage brands need to KISS
- how she got into her first hundred retailers
- the value of face to face interactions and consumer feedback
- how to choose between marketing strategies
- why product quality matters
- what she would do if starting her beverage brand all over again
Plus, lots more!
Products mentioned during this podcast include:
- Better Than Booze
- Into Thin Air by Jon Krakauer
- Dafu Sauce
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