Wine, Wellness and Marketing with Nishal Kumar of No Days Wasted
Description
In this episode of Shopify Happy Hour, host Dan sits down with Nishal Kumar, founder and CEO of No Days Wasted, a science-backed recovery brand helping people enjoy life’s moments—without paying the price the next day.
Over a glass of wine (or two), Nishal shares:
- How a mountain workout routine and social life led to the idea for No Days Wasted
- The surprising science behind hangovers—and why DHM is key
- Bootstrapping the brand with a kitchen-made prototype and $30K in Indiegogo pre-orders
- How early podcast ads on Spittin' Chiclets and Call Her Daddy helped scale DTC sales
- The shift from single-channel DTC to a full omnichannel strategy including Walmart, Amazon, and TikTok Shop
- His approach to content, virality, and building a trustworthy brand in a crowded market
If you’ve ever wanted to build a brand that bridges health, science, and social life—or you just want to recover better after a big night out—this episode’s for you.
Brands mentioned:
- No Days Wasted
- Mission Cocktails
- Michelob Gold
- Kickstarter
- Indiegogo
- Biz Nasty aka Paul Bissonnette
- Spittin Chiclets
- Call Her Daddy
- Bar Stool Sports
- Walmart
- GoPuff
- DoorDash
- Shoe Dog by Phil Knight
- 11 Rings: The Soul of Success by Phil Jackson
- Beck’s Broth
- Nike
Chapters
00:00
Introduction to No Days Wasted
08:52
The Science Behind Recovery Supplements
17:56
From Idea to Market: The Journey of No Days Wasted
20:57
Building Trust Through Brand Quality
21:55
From Kickstarter to Brand Growth
24:38
Leveraging Podcast Advertising for E-commerce
27:34
The Omnichannel Approach to Marketing
31:09
Balancing D2C and Retail Strategies
33:51
Harnessing Organic Social Media for Growth
37:07
Advice for Future Entrepreneurs
United States
