Tea Time: Using Restaurants as a Paid Sampling Program for DTC With Jennifer Commins of Pluck Tea
Description
Jennifer Commins, founder of Pluck Tea and certified tea sommelier, shares her journey launching and growing her premium, eco-friendly tea business.
This is a must-listen for tea lovers as she explores:
- the journey of tea from leaf to cup
- the health benefits of matcha, and why it's different than other tea
- one surprising truth about tea most people don't believe
- using restaurants as a paid-sampling program to grow DTC sales
- how Shopify saved her business during the COVID-19 pandemic
- one game-changing business decision Jennifer wish she did earlier
- why brand storytelling through organic social is a priority
Brands and products mentioned during this episode:
- The Tipping Point by Malcolm Gladwell
- Fevertree
- Pluck Tea: use code HAPPYHOUR20 on your first order
Timeline:
00:00
Introduction to Pluck Tea and Jennifer Commins
03:07
The Journey of Matcha: From Leaf to Cup
05:59
Understanding Matcha Preparation and Quality
09:02
Health Benefits of Matcha and Green Tea
12:00
The Process of Tea Production
15:07
Tea Brewing Techniques and Best Practices
17:56
The Importance of Tea Bags and Sustainability
21:14
Personal Health and Fitness Journey with 75 Hard
29:25
Embracing the Challenge of 75 Hard
34:17
The Journey to Starting Pluck Tea
43:52
Building a Brand Through Relationships
49:51
Adapting to Change: The Shift to D2C
53:17
Lessons Learned and Future Strategies
United States
