Soda with a Spark: Unleashing Perfy’s Mood Boost with Founder Vasa Martinez
Description
This episode of Shopify Happy Hour features Vasa Martinez, the founder behind Perfy—a mood-boosting soda that’s not just quenching thirst but supercharging brainpower.
Vasa takes us on a ride through his personal journey launching a brand that focuses on blood sugar regulation and brain health, while serving up innovative flavors and disruptive marketing tactics.
Get ready to discover:
✅ The secret to forging rock-solid manufacturer partnerships
✅ Using organic social to attract distributors and retailers
✅ Winning strategies for blending D2C hustle with retail success
✅ Tools and platforms to move product early in your CPG journey
✅ Why limited time flavors can create buzz and be a win for a brand
If you’re an e-commerce founder craving innovation or a beverage buff on the hunt for the next big thing, this episode is sure to give you a new perspective on growth.
Tune in and get ready to elevate your game—one sip at a time.
Products / services mentioned:
- Perfy
- Quest Nutrition
- RX Bar
- Clif
- Kind
- One Bar
- Siete
- Spindrift
- Faire
- Mabel
- Popup Grocer
- Snack Magic
- Range Me
- Aisle
- WeStock
- Klaviyo
- Sendlane
- Wholefoods
- Sprouts
- Wegman’s
- Publix
- Ayoh
- ChocZero
- Native
- The Rise of Superman by Steven Kotler
- Founder’s Brand by Dave Gerhardt
- Forging an Ironclad Brand by Lindsay Pedersen
Chapters
00:00
Introduction to Perfee and Its Unique Offerings
08:32
The Journey Behind Launching Perfee
17:11
Product Development and Manufacturing Insights
21:24
Navigating Early Challenges in Product Launch
24:25
The Synergy of D2C and Retail Channels
27:35
Building Trust Through Social Proof
30:21
Innovative Promotions and Customer Engagement
33:20
Strategies for Successful Shopify Brands
35:36
Lessons Learned and Future Aspirations
United States
