Growing An 8-Figure ECommerce Sleep Brand From Scratch: Aaron Spivak, Co-founder, Hush Blankets
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Most of the guests we’ve spoken to on Legends of Retail have been leaders in enterprise retail. Today, we’re speaking to someone in the world of ecommerce and DTC.
Aaron Spivak is the co-founder of Hush Blankets, a Canadian ecommerce business that specializes in sleep products. Hush started with a weighted blanket and they’ve since expanded to provide a mattress, pillows, sheets and many other products that help their customers get a good night’s sleep. Last year, they joined Sleep Country Canada’s portfolio of brands.
Aaron is an ecommerce expert who scaled Hush to eight figures in revenue. In this conversation, he shares how he and his co-founder Lior develop their products by doing things that don’t scale, how they launch their products, and why retail partnerships are important to their success. You’ll find plenty of stories here with lessons you can learn from, including Aaron’s early entrepreneurial venture in party buses when he was still in high school, the power of building a brand that customers really trust, and why you should consider sponsoring a sports team if you want to expand your audience.
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