Retail is filled with a constant stream of industry jargon, whether it’s a strategic play like “omnichannel” or a C-suite title like “Chief Digital Officer”.

Staying on top of everything can be overwhelming. But if you’re Ujjwal Dhoot, CEO of Allivet, first principles and fundamentals matter more than industry jargon. 

Ujjwal has led marketing, digital, and executive teams in retail for 15+ years in a wide range of industry verticals, including apparel, fashion, health, and pet. Prior to his time at Allivet, Ujjwal was CMO at Destination XL Group, where he played a pivotal role in their recent turnaround. 

In this episode, Ujjwal talks to Chris about his approach to retail marketing, strategy, and leadership. Topics they cover include:

• How enterprises can operate like startups
• The 80-20 rule of marketing experiments
• Why marketing attribution isn’t really a problem
• How the Chief Digital Officer role will evolve

As you’re planning for 2023 and beyond, Ujjwal’s perspective will help you get back to basics. We were thrilled to have him on the show. 

Connect with Ujjwal on Linkedin

Connect with Chris on Twitter and Linkedin

Check out Allivet

About Ujjwal:

Ujjwal is a DTC, eCommerce and Retail expert obsessed with influencing the optimal customer journey and has spent building engaging customer centric organizations and platforms for over a decade. Having successfully compounded eCommerce business trajectories and managed $10’s of millions in annual marketing budgets multiple times, he strives to keep building fast-growing marketing and product driven organizations. From when a customer first experiences a brand to managing and extending lifecycle, he loves to emphasize the need to change and measure customer behaviors to increase customer lifetime value. He has diverse experience in aspects of direct & digital marketing, retail, eCommerce, business development & advanced analytics.

He is currently President and CEO at Allivet, a fast growing and leading pet pharmacy retailer in the US. He was previously Chief Marketing Officer at DXL Group (NASDAQ: DXLG), the leading retailer of men’s Big + Tall apparel in the United States. Prior to that, he was Chief Marketing and Product Officer at Health E-Commerce (FSAStore), a hyper growth eCommerce company that was acquired by Beecken Petty O’Keefe & Company. 

Ujjwal has also held marketing leadership roles at Charming Charlie, an omnichannel retailer with over 350 stores, 20x200, an online retailer for limited edition art, and at PetCareRx.com, a fast-growing omni-channel retailer for pet medications. In his many roles, he has managed the entire brand, direct and digital marketing driven P&L’s, along with product, business development and customer insight functions.

Ujjwal completed his MBA in Marketing from Syracuse University in New York, and when he’s not at work, he spends his time exploring the great outdoors with his wife and son.