The DTC companies of today are different from their 2010 counterparts.

In the 2010s, you could run well-designed Facebook ads with a high Return on Ad Spend (ROAS) and see incredible results, even if your product wasn't innovative. That advantage has gone away as Facebook ads have become commoditized.

Now, as Robbie Deeks points out, the focus is on truly differentiated products delivered to a loyal customer base. That creates real value for customers and leads to sustainable growth for DTC brands. 

Deeks knows a thing or two about the DTC world. He spent his early career in Shopify before partnering with Gary Vaynerchuk to start VaynerCommerce. In this conversation, he chats with Convictional co-founder and President Chris Grouchy about the following topics:

• Solve customers’ problems
• Play the long game
• Redefine your role
• Help people achieve their goals
• Attract talent with talent
• Don’t churn and burn
• Invest in the founder
• Take back your leverage
• Reduce friction for the customer
• Bring back your customers

It's a highly insightful conversation from someone who has lived and breathed DTC and ecommerce. Thanks for listening and we hope you enjoy it as much as we did.

About Robbie Deeks:
Robbie started out at Shopify Plus, where he helped the company explore new markets. Following that he partnered with Gary Vaynerchuk to build VaynerCommerce, a DTC growth consulting firm that works with some of the biggest brands in retail.

About Convictional:
Convictional is the Supplier Enablement Platform helping enterprise retailers, marketplaces and distributors launch and scale new product assortments by offering a modern way to connect and transact with every third-party vendor, including dropship and wholesale. Powerful API-based infrastructure allows buyers and sellers of products to automate trade no matter their integration preference, including API, EDI, and native platform apps. For more information on Convictional, visit convictional.com.

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