How Enterprise Retailers Can Leverage TikTok, Omnichannel, and Supplier Enablement: Andrea Limbardi, Chief Customer & Digital Officer, Indigo
Description
Andrea Limbardi, Chief Customer & Digital Officer at Indigo, Canada’s largest book and gift retailer, is at the forefront of an incredible turnaround for the company.
Indigo recently announced a return to profitability for the first time in three years. It took an EBITDA of -$30 million in 2020 to +$32.5 million for the fiscal year ending in March 2022.
Andrea is one of the key figures responsible for Indigo’s $60 million pivot. We were honored to bring her on Legends of Retail for a wide-ranging conversation.
She shared plenty of leadership and strategy insights that you can use for your own digital operations. Here's everything we covered:
- Hire people you trust
- How to hire great people and give them autonomy
- Empathy for suppliers is as important as empathy for customers
- Why the supplier experience is critical for retailers today
- Why TikTok is essential for retailers
- Digital is an enabler, not a replacement
- Don’t pit online and in-store against each other
Connect with Andrea Limbardi on LinkedIn
Check out Indigo
Connect with Chris Grouchy on LinkedIn or Twitter
Check out Convictional
United States
