Growing Referrals Through Meaningful Client Gifts With Ed Levy

Update: 2025-11-28

Description

Welcome to episode 307 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes Ed Levy, creator of I Love My PI Lawyer—a curated client-gifting and referral system for personal injury firms. After two decades in promotional marketing for brands like Porsche, Gallo Wines, and major agencies, Ed spotted a gap: PI firms were under-leveraging their happiest audience. His program turns thoughtful, high-perceived-value gifts into stronger relationships, better reviews, and consistent referrals, without looking like advertising.

What you'll learn about in this episode:

1. Client Gifting That Actually Moves the Needle
- Why gifts must feel personal (not promo) to change client attitudes
- How "high perceived value" (typically $25–$35+) beats swag every time

2. Timing & Touchpoints Across the Case
- Best moments to gift: onboarding, mid-case, and 30–60 days post-settlement
- How mid-case gifting calms nerves and post-settlement gifting says "not forgotten"

3. Design, Messaging & Differentiation
- Crafting firm-specific designs and note cards that tell why this gift was chosen
- Removing calls-to-action so the gift strengthens trust (not sells)

4. Execution Without the Headaches
- Creative, production, warehousing, and weekly fulfillment handled for you
- Practical ranges with glassware, blankets, tech, and more

5. ROI, Referrals & Ethics Nuance
- How a 1–3% referral lift can pay for the entire program
- Ideas for past-client/referrer tiers—plus watching state-bar rules on gifts

Resources:

Website: edventurepromotions.com/ilovemypilawyer
LinkedIn: linkedin.com/in/edlevy
Instagram: https://www.instagram.com/ilovemypilawyer/

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

AI for PI Expo:

www.pilmma.org/ai-for-pi-expo