How Private Equity Is Transforming Personal Injury Practices With Seth Deutsch

Update: 2025-12-12

Description

Welcome to episode 309 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Seth Deutsch, founder of Samson Partners Group, a seasoned operator, board member, and growth leader with deep experience in private equity, alternative business structures, and multi-market professional services. Seth has architected nine buy-and-build platforms, executed more than 70 acquisitions, and served as CEO and operating partner across public, private equity-backed, and founder-led companies. His firm advises legal organizations on the evolving ABS landscape across seven submarkets, helping practices navigate consolidation, competition, and long-term value creation.

What you'll learn about in this episode:

1. Differentiation in Competitive Markets
- Why "yelling louder" or copying competitors fails
- How authentic brand positioning can outperform large market spenders

2. Understanding What Clients Actually Value
- Extracting insights from real client sentiment
- Identifying the traits that truly set your practice apart

3. Avoiding the "Gimmick Trap"
- Why catchy nicknames and flashy identities rarely sustain long-term value
- Ensuring your brand reflects who you really are

4. Smarter, Not Louder, Marketing
- Building a media plan that generates revenue, not just impressions
- Choosing channels based on audience, message, and ROI

5. Growth Through Mergers & Acquisitions
- How to evaluate whether and how to merge brands
- When to integrate two practices and when to keep identities separate

Resources:

Website: samsonpartnersgroup.com
Book: a.co/d/08LZUUB
LinkedIn: linkedin.com/in/sethdeutsch

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

AI for PI Expo:

www.pilmma.org/ai-for-pi-expo