Growing Your List Isn’t Enough (You Have to Keep Them Too) with Elli Runkles
Update: 2025-07-22
Description
Episode Summary:
In this episode, I’m joined by Elli Runkles — business strategist, mindset coach, and co-founder of Supported CEO, to talk about what it actually takes to turn new subscribers into loyal readers (and buyers).
From evergreen emails to intentional post purchase onboarding, Elli shares the system she’s built to warm up cold leads, make emails easier to send, and let an automated nurture sequence do half the heavy lifting.
From evergreen emails to intentional post purchase onboarding, Elli shares the system she’s built to warm up cold leads, make emails easier to send, and let an automated nurture sequence do half the heavy lifting.
You’ll also get a peek into her email based membership — a low-cost, high value offer that delivers content to members on autopilot plus her take on using AI to write emails without sounding like a robot.
In this episode, you’ll learn about:
- A peek inside Elli’s paid, email based membership and how it runs on autopilot each week
- Why growing your list through Facebook ads or social media isn’t enough if you don’t have a plan to nurture them
- How weekly evergreen emails can keep cold leads engaged and promote your offers over time
- The key connection between your free content and what subscribers do after they spend “their first dollar” with you
- Why real life conversations with your audience are your best email content ideas
- How she uses AI as a second draft editor to organize written content without losing her voice
Check out this episode's blog post
Connect with Elli:
Supported CEO
CEO Journal Club
The Recalibration Journal
Instagram
Episode Resources:
Book a FREE Discovery Call
Coaching Programs & Services:
Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.
The Duett Debut - Done for you email copywrting & automation setup
Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast
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