HUB 466: EXPERT INTERVIEW - Judy Baker
Description
I’m pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.
Today’s guest is a book marketing strategist. If book marketing feels like a never-ending to-do list, you’re not alone. She works with nonfiction authors—especially business owners, coaches, and consultants—who want to grow their impact and income through their books without feeling like they’ve sold their soul to sales.
Instead of chasing short-term accolades like bestseller status, she helps authors shift toward strategies that feel good and build long-term results: clarifying their message, deepening reader relationships, and building community around their ideas. Through her Buzzworthy Book Experience and signature BEES Marketing Method, she helps authors create visibility, authority, and income, with strategies that feel authentic, not exhausting. Her approach centers on simplicity and alignment with your values, whether you're launching your first book or reimagining your next move.
Please join me in welcoming Judy Baker.
In this episode, we discuss the following:
🟠 Beyond Bestseller Status: Discover why hitting #1 in an Amazon category isn’t the ultimate goal, and what actually grows your business book’s influence (and pipeline).
🟠 Marketing that Feels Good (and Works): Learn actionable steps for gathering authentic reviews, establishing visibility, and building author-reader relationships that last.
🟠 Author Mindset Shifts: Get fresh insights on reframing self-promotion, aligning your author identity with your business brand, and moving past impostor feelings.
🟠 Repurposing & Monetizing Your Content: Hear how successful authors turn book content into workshops, courses, and evergreen business assets—even pivoting in tough times.
Links
Books mentioned in this episode:
“Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering” by Malcolm Gladwell
“14 Nights to Better Sleep: A Proven Plan to Recharge, Refresh, and Reclaim Your Nights” by Diane Wolf
“Easy Self-Help Acupressure for Grown-Ups: Daily Clean Your House Flow for Work, Home and Life--A Smart Person's Guide to Health, Productivity and Happiness” by Deborah S. Myers
“Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” by Robbie Samuels
“LAUNCH Your Book! An Entrepreneur's Guide to Reviews That Drive Revenue” by Robbie Samuels
Other Resources
Listen to my episode with Diane Wolf.
Listen to my episode with Clare S. Kumar.
Listen to my episode with Lois Creamer, Joanne Telser-Frere, and Lou Diamond.
Listen to my episode with Ruth Schwartz.
Learn more about Carla King.
Learn more about Stephanie Chandler.
Learn more about Becky Parker Geist.
Learn more about the Bay Area Independent Publishers Association.
Learn more about Vistage.
Robbie’s Resources
Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.
Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com
Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
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