HUB 468: AUTHOR PANEL - Kim Groshek, Luci McKean, and Marcey Rader

Update: 2025-08-19

Description

Book marketing can feel like a second full-time job you didn’t sign up for. You poured your heart into writing—now what? The idea of “promoting” yourself can feel awkward at best, and paralyzing at worst.

But what if marketing your book wasn’t about performance? What if it was about resonance?

At its core, marketing isn’t about being louder—it’s about being clearer. It’s about showing up with intention, speaking directly to the people who need what your book offers, and inviting them into the conversation you're already having through your work.

You don’t need a 12-step funnel or a perfectly choreographed launch to make an impact. You need clarity, consistency, and a few well-chosen strategies that align with your energy and goals.

That’s exactly what I help authors figure out. Together, we create a plan that feels like a natural extension of who you are, not a performance you have to sustain. Whether that looks like strategic partnerships, podcast appearances, email marketing, or something else entirely, the goal is the same: turn your book into a bridge that leads readers to your bigger mission.

Curious what that could look like for you? Book a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com.

And now, let’s hear from today’s panelists, each of whom has found their own way through the noise to connect meaningfully with their audience:

Kim Groshek wrote “Win by Leading,” a practical and inspiring guide that helps organizations unlock the leadership potential in every member through a clear, actionable framework for building strong, results-driven teams.

Luci McKean wrote “Protocols For All: 50 practical structures to ensure engagement, deepen learning, and improve facilitation skills,” your go-to guide for transforming unproductive meetings into focused, inclusive conversations that lead to real action—using simple, step-by-step protocols that lift every voice and get things done.

Marcey Rader wrote “Reclaim Your Workday: Sustainable Productivity Strategies for the New World of Work,” a guide for professionals who are done with burnout and ready to take back control. This book offers practical, real-world strategies to work smarter, communicate more effectively, and lead with purpose.

Please join me in welcoming Kim, Luci, and Marcey.

In this episode, we discuss the following:

🟠 Audience-First Authoring: Discover how defining your “one reader” sharpens your writing, marketing messaging, and long-term business growth.

🟠 Micro-Marketing, Macro Results: Learn tangible tips to position your book for bulk sales, incorporate it into trainings, and stay visible with corporate and group buyers.

🟠 Getting and Leveraging Book Reviews: Hear creative follow-up strategies for gathering authentic reviews (without the awkwardness!), plus pro-tips for using those reviews to boost your book’s credibility.

🟠 Repurposing Content for Longevity: Explore how tiny books, workbooks, and on-demand training turn your book’s core ideas into evergreen assets that keep driving results.

Links for Kim Groshek