Today’s guest is a recognized leader in the speaking industry and a master at helping experts turn their message into money. For over two decades, she’s been the go-to consultant for speakers, consultants, and thought leaders who want to book more business, make more money, and build sustainable, profitable brands around their expertise.

She’s the author of “Book More Business: Make MORE Money Speaking” and co-author of “The Speaker Author: Sell More Books and Book More Speeches,” and she’s worked with clients at every stage—from rising stars to some of the most successful names in the business.

Her proven strategies help experts clarify their message, refine their marketing, and unlock high-paying opportunities that align with their strengths. She’s been a featured presenter at the National Speakers Association, the Global Speakers Federation, and the Professional Speakers Association UK/Ireland, which named her an Honorary Fellow for her outstanding contributions to the industry.

Please join me in welcoming Lois Creamer. 

In this episode, we discuss the following:

🟠 How “living with your content” and road-testing your expertise with real clients builds an unshakable foundation for your book (and why a three-ring binder was Lois’s secret weapon for years). 

🟠 The essential elements—and common pitfalls—of book launches for speakers and consultants, with candid advice on harnessing Amazon reviews, building powerful launch teams, and maximizing your book’s impact. 

🟠 Why generosity with your intellectual property attracts more business than hoarding “secrets” behind paywalls, opt-ins, or silence—and how free value leads to paid consulting and speaking offers. 

🟠 Smart, intentional tactics to get your book into associations, speaker academies, and client circles, creating revenue streams well beyond royalties—and fostering a community that champions you as the expert.

Links

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  Lois Creamer on LinkedIn, Instagram, and YouTube.

  
  


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  www.bookmorebusiness.com 

  
  


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  Biz Book Hub Partner

  
  


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  “Book More Business: Make MORE Money Speaking” by Lois Creamer 

  
  


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  “The Speaker Author: Sell More Books and Book More Speeches” by Lois Creamer and Cathy Fyock 

  
  

Books mentioned in this episode:

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  “Blog to Book: Repurposing Content, Discover the Book You’ve Already Written” by Cathy Fyock

  
  


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  “LAUNCH Your Book! An Entrepreneur's Guide to Reviews That Drive Revenue” by Robbie Samuels 

  
  

Other Resources

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  Listen to my episode with Cathy Fyock.

  
  


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  Have a coffee chat with Peya Robbins.

  
  


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  Learn more about the National Speakers Association.

  
  


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  Learn more about the Global Speakers Federation.

  
  


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  Learn more about the Professional Speakers Association UK & Ireland.

  
  


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  Learn more about the National Speakers Association - Philadelphia Chapter.

  
  

Robbie’s Resources

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  Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. 

  
  

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  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com

  
  

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  Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com

  
  

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. 

Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

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