HUB 467: AUTHOR PANEL - Emily Crookston and Stacey Larsen
Description
The words you write have the potential to shape how others see you, spark meaningful conversations, and open doors you didn’t even know existed. A well-crafted book doesn’t just share your expertise; it positions you as a thought leader and expands your reach far beyond what a sales pitch ever could.
Writing the book is just the beginning. With the right strategy and support, your message can create real momentum for your business. Through the Biz Book Pub Hub, I’ve created a resource ecosystem to help entrepreneurs turn their books into business assets.
The Hub features a curated directory of professionals who guide authors through the writing, publishing, and launching of their books, as well as virtual networking events that foster collaboration and connection among writers and authors. There's even Kindle Flash Sales, which enhance author visibility through coordinated marketing efforts.
If you’re ready to use your voice to make an impact, we’re here to help. Explore these author resources at www.BizBookPubHub.com.
Now, I’m excited to introduce today’s panelists:
Emily Crookston wrote “Unwritten: The Thought Leader’s Guide to Not Overthinking Your Business Book” to help business owners stop overthinking and finally write the book that builds their brand, without derailing their business in the process.
Stacey Larsen wrote “Reframing The Leadership Dance: The Secret to Finding Your Rhythm as a People Leader,” offering a refreshing take on leadership by shifting the focus from mastering endless skills to embracing leadership as a partnership.
Please join me in welcoming Emily and Stacey.
In this episode, we discuss the following:
🟠 Audience Clarity that Converts: Discover how pinpointing exactly who your book is for leads to a magnetic message and simplifies the entire writing and marketing process.
🟠 Stop Overthinking and Start Writing: Learn practical ways to get past analysis paralysis—whether it’s your first draft, launching, or figuring out how your book supports the business you want.
🟠 From Vanity Metrics to Real Results: Hear why best-seller lists aren’t the only path to author success, and how a business-minded approach creates lasting impact—think clients, speaking gigs, and platform growth!
🟠 Collaboration Over Competition: See how community flash sales and cross-author support can supercharge your launch, keep momentum high, and open doors you didn’t even know existed.
Links for Emily Crookston
www.thepocketphd.com/unwritten-book
“Unwritten: The Thought Leader’s Guide to Not Overthinking Your Business Book”
Biz Book Pub Hub Premier Partner
Links for Stacey Larsen
Books mentioned in this episode:
“Launch Your Book: An Entrepreneur's Guide to Reviews that Drive Revenue” by Robbie Samuels
“Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time” by Keith Ferrazzi and Tahl Raz
“On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction” by William Zinnser
“Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List” by Robbie Samuels
Robbie’s Resources
Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.
Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com
Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
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