House on Fire Marketing: How to Stop Being a “Best Kept Secret” with Prima Jope

Update: 2025-09-29

Description

Show Notes

Prima’s pivot + origin — Moving from engineering and retail to online work; COVID as the “house on fire” moment that forced reinvention.
“Best Kept Secret” diagnosis — It’s not lack of skill; it’s talking about what the market doesn’t urgently care about.
House on Fire Marketing — Identify activation points (urgent, can’t-wait problems), show up with a “fire extinguisher,” then demonstrate and invite.
Leads vs Buyers — Why “leads” can be someday/never; focus on buyer intent to shorten time-to-trust and time-to-cash.
Conviction > tactics — Self-leadership, integrity, and inner work as the engine behind strategy.
Seasons, silence, and signal — Reducing noise to hear divine guidance; living on your terms, not chasing balance myths.
Revenue rhythm — Structuring offers (6–24 months) so $2K days come from today’s sales + tomorrow’s recurring.
Resources
- Guest: Facebook @primajope | IG @prima_jope | YT (link above) | the2kClientsystem.com
- Show: entrepreneurconundrum.com/primajope
- https://www.skool.com/theworldsbestkeptsecretorbit/about

Key Questions

(01:34 ) How did you get to be where you are today?

(11:12 ) Who is your ideal client?

(12:16 ) How do you get in front of them?

(13:25 ) What are a couple of big goals that you have in the next year or two?

(14:05 ) You have mentioned before in other areas, you don't have a buyer problem, you have a buyer identification problem. Can you expand on that a little bit.

(23:02 ) So what do you do to make sure that you're in a quiet space or however, so that you can hear those little promptings?

(27:47 ) Do you feel like you have a really good work-life balance?

(30:28 ) What's the best advice that you have ever received?

(32:31 ) What's the best advice you've ever given?

(34:17 ) You have built a system that shows how to go from 2,000 to 2,000 per week to 2,000 per day without stress. So what makes it work when other marketing strategies?

(45:52 ) Where can we go to learn more about you and what you do?