Episode: Redefining Goals: Behavior-Driven Change with Michael Lopez
Guest: Michael Lopez – Best-selling author, LinkedIn Top Voice, transformation consultant Listen: https://entrepreneurconundrum.com/michaeljalopez

In this episode, we cover:

• Michael’s journey from military intelligence and Big Four consulting to founding his own boutique consultancy
   
• Why traditional change programs fail when they treat employees as one homogeneous group
   
• The truth about change: you can only change yourself—but you can influence others through modeling
   
• How redefining goals from things you want to actions you take keeps you motivated longer
   
• Why outcomes are harder to predict—but inputs (effort, repetitions, consistency) are fully in your control
   
• How Michael uses his Top Voice Tuesday series on LinkedIn to practice this “effort-first” approach
   
• The role of time, constraints, and focus when you’re a high-touch consultant with a full client roster
   
• Why doing hard things literally reshapes your brain and reputation as a leader
   
• How to build teams that embrace mistakes as part of growth rather than something to hide
   
• “Watching the tape”: what football film review can teach leaders about revisiting failure without shame
   
• Why leaders should stop over-directing and instead create space for teams to design the how

Connect with Michael Lopez

• Website: https://www.michaeljlopez.coach/
   
• LinkedIn: https://www.linkedin.com/in/michael-j-lopez9/
   
• Instagram: https://www.instagram.com/michaeljlopez9/
   
• X (Twitter): https://x.com/MichaelJLopez9
   
• Facebook: https://www.facebook.com/MichaelJosephLopez9

Connect with Virginia

• Distinct Digital Marketing: @distinctdm
   
• Instagram: @h_ginia
   
• Podcast: @entrepreneurconundrumpodcast
   
• Website: https://entrepreneurconundrum.com

Key Questions 

(00:58 ) Can you share a little bit about your journey? How did you end up where you are today?

(02:55 ) Who's your ideal client these days?

(04:15 ) When you're talking about change, is that my change and how our company change?

(05:58 ) How do you get in front of these people off?

(10:28 ) What do you feel is your biggest roadblock for reaching those goals?

(12:14 ) Earlier, you had mentioned about defining goals differently. Because then you have pursue your goals differently. So are those the same thing or are they different?

(16:13 ) What is the best advice that you have ever received?

(17:56 ) What's the best advice you've ever given then?

(20:24 ) Was there anything else on the implications for change in teams and organizations that you wanted to touch on?

(24:19 ) Is there something that we haven't talked about yet that you would like to touch on?