This week on The Drivetime Podcast, we’re joined by Johan Sundstrand, co-founder and CEO of Phyron – the global leader in AI-powered video automation for automotive.

Johan shares his journey from running Sweden’s largest golf shop at 19 to building cutting-edge technology that’s transforming how cars are marketed online.

We dive into how AI-generated video content is helping retailers and OEMs tell better stories, create emotional connections, and increase engagement — all at scale, across every channel.

Topics covered:

• Understanding the community you are serving
• The role of AI in creating consistent, scalable content
• How to grab attention and drive conversion in a distracted world
• What makes content ‘emotionally intelligent’

This episode is packed with insight, personality, and big ideas about the future of automotive communications.

Drivetime is the global auto tech podcast designed to help you navigate the fast-moving world of automotive innovation.

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