Working backwards from the customer to the tech
Update: 2025-09-03
Description
Max Cavazzini, EMEA Lead for Automotive and Manufacturing at Amazon Web Services (AWS), joins us in the studio to unpack the realities of digital transformation.
Since joining AWS in 2018, Max has led the Industry Specialists and Solutions team, helping customers invent and innovate at scale in the cloud.
We cover:
- How AWS began – and why it’s more than just servers in the sky
- The real benefits of AWS-hosted solutions
- Why customers are “beautifully dissatisfied”
- How to work backwards from the customer to the technology
- The art of seeing through your customers’ eyes
- Why you should focus on long, durable needs
- How agentic AI is transforming customer experience
- Using AI to eliminate low-value, repetitive work
- …and much more.
Drivetime is the global auto tech podcast helping you navigate the fast-changing world of automotive innovation.
Hosted on Acast. See acast.com/privacy for more information.
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