In this episode of A Guide to B2B Podcasting, host Jake Jorgovan talks about the paralysis and/or wrong approaches some companies have when contemplating a podcast strategy and plan. He explains the process he goes through with each customer at Content Allies to set up every podcast for success. The process includes:

• A questionnaire which helps the team to better understand:


• The client


• The business


• The target clients for the business


• The target audience for the podcast


• The major players and influencers in this space


• A kickoff call, which adds depth to the questionnaire and the research that is done offline


• A launch schedule

Jake also knows that corporate approval often needs PowerPoints, so an additional step in the process can be added of a personalized deck which the client can take to the decision makers for approval. The deck covers:

• The plan of action


• The go-to-market strategy


• KPIs


• Name, brand, and graphics for the podcast

Jake ends the episode by stressing the importance of “done” being better than “perfect” and why the rawness of the podcast medium doesn’t need perfection.

Have a topic you want to see us cover on the podcast? Write to our host at: jake@contentallies.com

This episode is brought to you by Content Allies.

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com