On this episode, Jake Jorgovan shares the two different strategic approaches for creating a home web presence for your podcast. He also shares a third advanced strategy that lets you have the best of both worlds.

The first option is a standalone website for your B2B podcast. This is a great option for smaller businesses, new businesses or any company that doesn’t have a big web presence on its main company page.

There are several advantages to creating your own podcast website, including the opportunity to create your own publication within your industry. This is great for networking, building relationships and using your podcast for account-based marketing.

The second choice is to put your podcast on your company website. This is a great choice for enterprise businesses that have an established website with high traffic, a loyal audience and a high domain authority ranking.

In this case, your new podcast can take advantage of all the time and effort that has already gone into driving traffic to your website, boosting your downloads and building an audience from the beginning.

Jake also talks about an advanced strategic method to do both, giving you the best of both worlds.

This episode is brought to you by Content Allies.

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com