In this episode of A Guide to B2B Podcasting, Jake Jorgovan shares some basic strategies to help your podcast reach the ears of more listeners.

While there isn’t a magic strategy to get you thousands of downloads overnight, there are some basics that every podcast should cover, including:

• Directory and platform syndication (be on every platform possible, including video on YouTube)


• Podcast SEO (keywords in episode title, podcast description, and show notes)


• Content promotion tools (how to become “recommended content” on Buffer)

Jake shares several other helpful strategies, including the most powerful one you can use to get traction and new audiences more easily. He also shares strategies for those with not a lot of budget but a lot of time, and those with a lot of budget and not a lot of time.

Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com

This episode is brought to you by Content Allies.

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com