In this episode of A Guide to B2B Podcasting, David “Ledge” Ledgerwood and Jake Jorgovan discuss the various ways that podcast interviews can lead to revenue.

Ledge and Jake discuss how podcast interviews can lead to:

• Partnerships


• Referral relationships


• New customers

But all of these possibilities begin with truly adding value. While one of the more obvious ways you will add value is through all the social sharing of the podcast interview, you can also reach out to collaborate further on content for them or perhaps make a useful introduction.

Ledge also addresses the “hard sell” fear that many might have about a more direct approach, noting that it’s okay to be honest about the fact of what you do for a living, and that you’re not just pitching to pitch, but because you think there might be a win/win situation.

Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com

This episode is brought to you by Content Allies.

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com