How Employee Research Helps Build a Resilient Workforce in the Construction Industry
Description
Last week, you heard me talk about why understanding your workforce is important to recruiting and retaining top talent in your construction company. Now you need to know how implementing the data gathered from those employee interviews and surveys can affect your results and how to measure their impact.
In this episode of the Contractor’s Daughter podcast, you’ll hear part two of my interview with CONEXPO where I discuss the influence of your employee research on your company and how to analyze your implementation to see whether it’s working or not. I’ll also share why we need to rethink recruitment in construction and a couple of strategies that can aid your company’s retention efforts.
4:00 - The importance of having someone who’s aware of talent branding on your team to help you implement employee research
6:34 - How your employee research influences recruitment and retention using our workforce strategy framework
11:30 - How to measure whether your implementation of employee research is effective
16:31 - The paradigm shift happening with how we think about recruiting in construction
19:34 - How the Savannah Bananas, Lego, Starbucks, and L'Oréal provide great examples of inspirational ideas from outside our industry
27:03 - The power of highlighting stories of success from within your company
34:31 - Examples of how you can get good stories out of your employees
Mentioned In How Employee Research Helps Build a Resilient Workforce in the Construction Industry
Workforce Strategy Health Assessment
“Secrets for Recruiting and Retaining Top Talent at Every Level” | CONEXPO-CON/AGG
Building a Story Brand by Donald Miller
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You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
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