When people look at your business and think about where it’ll take them in the future, what do they see?

If they invest in it, they want to see the strategy. They want to know that the company has momentum, processes, and systems designed to create value.

This is what the strategic growth flywheel helps you do. And it all starts with the first step: investigate.

In this episode of the Contractor’s Daughter podcast, you’ll learn how to dive deep into the investigation phase. I’ll teach you how taking this first step to an overarching informed strategy will help you coordinate and eliminate boundaries between marketing and sales to increase your revenue.

4:06 - The statistic that shows why you should start with investigation

7:16 - A sign that your business doesn’t spend enough time on investigation

10:45 - Primary and secondary data, how to get it, and the gold you can mine from it

14:32 - The consequences of being too generic with your strategy

Mentioned In Investigate: Diving Into the First Phase of the Strategic Growth Flywheel

Assessment

National Asphalt Pavement Association

Jeani on LinkedIn

Conference Success Series: Part 1, Part 2, Part 3 

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You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.