How General Mills Comprised Household Name Brands

How General Mills Comprised Household Name Brands

Update: 2024-08-05
Share

Description

Hamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. General Mills partnered with Pearlfisher to breathe new life into these classics. The result? An exciting new chapter in snack history that's sure to delight and connect with a new generation. Today, Hamish discusses how General Mills comprised Gushers, Fruit By The Foot, and Fruit Roll-Ups brands. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

How General Mills Comprised Household Name Brands

How General Mills Comprised Household Name Brands