How HPE Aruba Networking Uses Amazon to Sell Commercial Products
Description
In this episode, we're joined by Andrew Dragotta and James McMath, from HPE Aruba Networking, a worldwide channel-led organization, to discuss how they successfully leveraged the Amazon marketplace to sell their commercial products, particularly the Aruba Instant On.
Many people assume that Amazon is only for consumer products, but our guests explain how it's also a fantastic platform for commercial customers. Amazon's constant availability and awareness enable SMB customers to purchase products 24/7, which is particularly beneficial for businesses that need, in this case, to purchase networking switches and access points at odd hours.
If you're interested in learning more about how to successfully sell your commercial products on Amazon, tune in to this episode! For more information on HPE Aruba Networking, visit their website at https://www.arubanetworks.com/.
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The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.
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