DiscoverThe Merchant Mastery PodcastHow To Build Community Around Your Brand: Tips From Vivian McCormick, Co-Founder Of Flax Sleep
How To Build Community Around Your Brand: Tips From Vivian McCormick, Co-Founder Of Flax Sleep

How To Build Community Around Your Brand: Tips From Vivian McCormick, Co-Founder Of Flax Sleep

Update: 2021-01-04
Share

Description

 

When Flax Sleep first launched as a business, they had to figure out how to acquire customers with very limited capital. The majority of their capital went towards inventory and a website, so there wasn’t much room left in the budget for things like marketing and customer acquisition. Vivian and the other co-founders of Flax Sleep shifted their attention towards building community. That was either by way of social media or via the strong community of supporters they had in the Vancouver area, where the business is based. They supplemented their eCommerce business with launch parties and popups that would bring people into the physical store. This generated the momentum they needed to keep the ball rolling.

Comments 
In Channel
loading
Download from Google Play
Download from App Store
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

How To Build Community Around Your Brand: Tips From Vivian McCormick, Co-Founder Of Flax Sleep

How To Build Community Around Your Brand: Tips From Vivian McCormick, Co-Founder Of Flax Sleep

Merchant Mastery