Why Starting Your BFCM Early And Having A Solid Email Strategy In Place Are Going To Differentiate You From The Competition
Laura Woolner is the Brand Manager at Fancii & Co., an Edmonton-based eCommerce business that specializes in beauty tools.
Laura shares why they’ve decided to change things up this BFCM and start their Black Friday deals early. She also dives deep into their creative marketing ideas and the concept behind their most recent advert.
We look at how they get their brand out there, how they go viral, and the importance lead generation forms and emails play in their BFCM strategy.