DiscoverThe Merchant Mastery PodcastWhy Naive Optimism Can Be The Key To Navigating The World Of Entrepreneurship
Why Naive Optimism Can Be The Key To Navigating The World Of Entrepreneurship

Why Naive Optimism Can Be The Key To Navigating The World Of Entrepreneurship

Update: 2021-03-08
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Sina Zere, Co-Founder of Buff Experts, shares SO much incredible information in this episode, we had a hard time wrapping it up at one hour.

You don't have to operate in the beauty industry to get some key takeaways from this episode, including:

- How to find a manufacturer.

- Why standing behind your brand is the single most important thing you can do.

- What to do when a big retailer like Nordstrom comes knocking.

- Why "naive optimism", as Sina likes to call it, has helped her navigate the sometimes treacherous waters of entrepreneurship.

Trust us, this is one episode you'll want to bookmark.

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Why Naive Optimism Can Be The Key To Navigating The World Of Entrepreneurship

Why Naive Optimism Can Be The Key To Navigating The World Of Entrepreneurship