What To Do When The Main Event Your Business Counts On Each Year Gets Cancelled: A Lesson From Ocean Sports
When Megan and her team showed up to the Edmonton Boat Show in March, they had high hopes. This show was a massive marketing and sales opportunity for their store, Ocean Sports. The show opened Thursday, March 12th at noon and at 4:30 pm that day the provincial government mandated that there could be no gatherings of 250 people or more. The show got cancelled that same day. Megan and her team were blindsided. With 12 staff ready to work and all this product ready to sell, what did Megan do next?
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