How Wing Lam Built Wahoo’s Fish Taco Into a Cultural Icon
Description
🎙️ From Surf Shack Dreams to Global Flavors: Wing Lam’s Wahoo’s Fish Taco Story In this episode of Inspired Stories, Wing Lam, co-founder of Wahoo’s Fish Taco, shares how a surf-inspired idea turned into an iconic California restaurant brand with 40+ locations. From his Brazilian-Chinese upbringing to infusing teriyaki, black beans, and global flavors into the SoCal surf scene, Wing built more than a restaurant — he built a cultural movement.
✨ Key Insights You’ll Learn:
How a finance degree shaped Wing’s approach to restaurant risk and growth
Why “give first” and unreasonable hospitality drive brand loyalty
Building Wahoo’s by partnering with surf, skate, and snowboarding communities
Turning bartering into brand partnerships with Vans, Billabong, Monster, and more
How the California Love Drop began during COVID and still thrives today
The power of community, charity, and culture in scaling a restaurant brand
🌟 Wing’s Key Mentors & Influences:
His Parents: Restaurateurs across Asia and Brazil who modeled hard work and generosity
Action Sports Brands: Early partners who embraced his “feed the athletes” approach
Surfing & Skate Icons: Relationships built through decades of grassroots hospitality
👉 Don’t miss Wing’s story of blending food, culture, and philanthropy into a restaurant empire.
🔗 Connect with Wing Lam: Company: Wahoo’s Fish Taco Community: California Love Drop
📄 Transcript Available: From Surf Shack Dreams to Global Flavors: Wing Lam’s Wahoo’s Fish Taco Story 📺 Watch on YouTube: Inspired Stories Podcast by AddBack Benefits Agency 🌐 Website: The Inspired Stories Podcast
#RestaurantLeadership #FoodEntrepreneurship #ActionSportsCulture #InspiredStoriesPodcast #CommunityImpact #UnreasonableHospitality #GiveFirst