DiscoverThe Inspired Stories PodcastHow Wing Lam Built Wahoo’s Fish Taco Into a Cultural Icon
How Wing Lam Built Wahoo’s Fish Taco Into a Cultural Icon

How Wing Lam Built Wahoo’s Fish Taco Into a Cultural Icon

Update: 2025-09-22
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🎙️ From Surf Shack Dreams to Global Flavors: Wing Lam’s Wahoo’s Fish Taco Story In this episode of Inspired Stories, Wing Lam, co-founder of Wahoo’s Fish Taco, shares how a surf-inspired idea turned into an iconic California restaurant brand with 40+ locations. From his Brazilian-Chinese upbringing to infusing teriyaki, black beans, and global flavors into the SoCal surf scene, Wing built more than a restaurant — he built a cultural movement.


Key Insights You’ll Learn:

  • How a finance degree shaped Wing’s approach to restaurant risk and growth

  • Why “give first” and unreasonable hospitality drive brand loyalty

  • Building Wahoo’s by partnering with surf, skate, and snowboarding communities

  • Turning bartering into brand partnerships with Vans, Billabong, Monster, and more

  • How the California Love Drop began during COVID and still thrives today

  • The power of community, charity, and culture in scaling a restaurant brand

🌟 Wing’s Key Mentors & Influences:

  • His Parents: Restaurateurs across Asia and Brazil who modeled hard work and generosity

  • Action Sports Brands: Early partners who embraced his “feed the athletes” approach

  • Surfing & Skate Icons: Relationships built through decades of grassroots hospitality

👉 Don’t miss Wing’s story of blending food, culture, and philanthropy into a restaurant empire.

🔗 Connect with Wing Lam: Company: Wahoo’s Fish Taco Community: California Love Drop

📄 Transcript Available: From Surf Shack Dreams to Global Flavors: Wing Lam’s Wahoo’s Fish Taco Story 📺 Watch on YouTube: Inspired Stories Podcast by AddBack Benefits Agency 🌐 Website: The Inspired Stories Podcast

#RestaurantLeadership #FoodEntrepreneurship #ActionSportsCulture #InspiredStoriesPodcast #CommunityImpact #UnreasonableHospitality #GiveFirst

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How Wing Lam Built Wahoo’s Fish Taco Into a Cultural Icon

How Wing Lam Built Wahoo’s Fish Taco Into a Cultural Icon

Anthony Codispoti