In this episode, we'll look at ESG, which refers to environmental, social and governance for companies. This has been in the news lately because BlackRock, the largest asset manager in the world has adopted ESG principles in its investing. And there has been some backlash by opponents who, in summary, argue that investors should exclusively focus on shareholders. So the question is are ESG principles a good idea or a bad idea? And can Jobs-to-be-Done to help us answer this question. So there's some big questions with ESG. Can including it in your investing criteria generate better returns? Or is ESG just a cost at the expense of shareholders? And another related question is ESG a red herring or just greenwashing?

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Key moments from today's topic on how you would beat ESG:

00:00 Is investing in ESG a good idea or a bad idea?
08:31 The three types of Jobs-to-be-Done and how it fits into ESG
14:24 Commercial Opportunities within ESG Example: Energy Sector  
23:54 Categories of opportunities related to the ESG discussion

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