JTBD Case Study: Biscom Triples Their Growth Rate
Description
In this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years.
Key moments from today's topic on using JTBD to accelerate revenue growth:
0:00 Transforming a 30-year-old fax software company
6:16 Improving B2B software sales and marketing strategies
15:49 Transitioning the sales team from order takers to generating new sales
20:55 Using a data-driven approach to improve sales in the healthcare market
26:03 Sales strategies and product development
30:29 Aligning company goals and strategies with customer needs
34:30 Advice on using Jobs-to-be-Done
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
United States
