"Everything we do or don’t do can be explained by whether it serves our self-image. We spend most of our energy promoting the image we want to project, maintaining the image we’ve already built, or hiding the image we don’t want others to see."

Dr. Kyra Bobinet is an expert in behavior change and design thinking. After earning her Masters at Harvard and her medical degree at UCSF, Kyra kept hearing the same question from her patients: “If I know what I need to do, why am I not doing it?” She made it her life's mission to answer this question, exploring what she calls, “the unknown terrain that separates our intentions from our actions."

We talk about how our self-image shapes every part of our behavior, what it feels like to live with unconscious stress, why our institutions are setting us up to fail, and much more. 

If there's a habit you're looking to stop, change or create, I highly recommend Kyra's book, Well Designed Life. Kyra is also the founder of FreshTri, a behavior change app that does not rely on goals or tracking, but instead focuses on iteration.

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