How do we start?
Update: 2021-08-29
Description
Understanding the framework that results in audience understanding follows the well-known path of; identify, monitor, track, reference, segment, and plan. Getting the right data is imperative to using this framework.
In this episode, Paull Kelly talks us through live examples of using the right data in the right way and how to approach 'audiences first' methodology in brand building, campaign planning or simply to better understand an audience.
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