Talking to Arabic audiences.
Update: 2021-08-30
Description
Language is the cornerstone of communication and essential not only to communicating with, but also in understanding data of audience sets.
In this episode, Paul discusses how there is a surprising lack of data analysis in native language and especially so in Arabic. He describes how he created Sila to solve this problem in his region, and why it is so important for brands to get it right.
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