Scaling Audience first

Update: 2021-08-29

Description

We can discuss scale in 2 ways; firstly scale of data and how that impacts insight; and the scale of the reachable audiences as a result of that insight.

In this episode, Dr. James Piecowye discusses with Paul Kelly how better decisions are made when you have the largest possible audience pool to give greater confidence in your decisions.

Comments

In Channel

Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better.

2022-06-2122:26

The importance of AI and technology for modern brand building

2022-04-1218:31

What is natural language processing? A beginner's guide to AI.

2022-04-0726:18

Small or large? How data can inform insight for all sizes of businesses.

2022-03-2418:31

How AI helps us in audience intelligence.

2022-03-0930:20

Audience data collection to audience intelligence.

2022-02-0127:05

How audience-first drives marketing efficiency - data v. insight.

2022-01-3117:46

Why do we need to go this way?

2021-08-3104:13

Talking to Arabic audiences.

2021-08-3011:29

Scaling Audience first

2021-08-2906:39

How do we start?

2021-08-2909:38

Where do we start with audience-first?

2021-08-2611:22

What is the new model?

2021-08-2409:31

Disruption & creators

2021-08-2409:46

Influencers

2021-08-2409:22

What do social media metrics tell us?

2021-08-1613:55

How do we measure audience?

2021-08-1611:10

Why aren't brands evolving?

2021-08-1010:31

What is audience first marketing?

2021-08-0907:17

Investing in AI-led market research. How much is knowing your consumer worth?

2022-07-0124:20

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#box-pro-ellipsis-176669110328090{-webkit-line-clamp:2;}Scaling Audience first

Scaling Audience first

D/A

Scaling Audience first