Why do we need to go this way?

Update: 2021-08-31

Description

Change is difficult for any team or organisation, and is often associated with high cost.

In this episode, Paul Kelly discusses the need to incorporate change to increase profit and how essential shifting to audience first methodology in every sense is how brands will survive and grow in the future.

Comments

In Channel

Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better.

2022-06-2122:26

The importance of AI and technology for modern brand building

2022-04-1218:31

What is natural language processing? A beginner's guide to AI.

2022-04-0726:18

Small or large? How data can inform insight for all sizes of businesses.

2022-03-2418:31

How AI helps us in audience intelligence.

2022-03-0930:20