How do you turn virality into value? – with Dean Joffe (StudioB)
Update: 2025-06-27
Description
Creating ads that people actually want to see is a challenge in itself. But creating viral ads that get shared in group chats? That’s a whole different ballgame. Yet, that’s just a regular day at Studio B. The British creator-led agency was founded by YouTuber Brandon B, who, with his 16M followers, knows a thing or two about going viral. His Business Development Director Dean Joffe tells us how to build a business with the motto ‘Entertainment first, sales second’.
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