Nick Asbury (UK) on the (non)sense of purpose marketing
Update: 2024-12-20
Description
Does your agency have a purpose? And what about the clients in your portfolio? Author, poet and anti-purpose thinker Nick Asbury thinks the pendulum has swung too far. Does a mayonnaise brand need a purpose? How can your agency make a positive impact without being tacky? And how does purpose affect the credibility of your agency and your brands? We let Nick loose in the playground of purpose, and got a super interesting podcast out of it.
Reading tip: Nick Asbury wrote a whole series of blogposts on the subject, which you can find on his Substack (https://nickasbury.substack.com/). And then there’s his book ‘The Road To Hell’, on which this podcast is based.
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