When it comes to marketing ourselves, real estate agents and LOs often struggle with building authentic brands, creating good content, targeting the right audience and shiny object syndrome. What is the first step we need to take before doing any type of marketing activity? Why is it so important for us to niche down? How can we leverage video content so that our brands are stronger?

On this episode, Mike Cuevas, The Real Estate Marketing Dude, talks about how we can be authentic in our marketing and why that's the key to success.

Your circle is the number one group you need to market to, target, and strategically go after. -Shade Kidwell

Three Things We Learned From This Episode

A good brand is a spitting image of you and it will attract true fans (05:03 - 06:44 )

Real estate is one of the few industries where anyone can be a client, because everyone has a home and every 7-9 years, they will move. People choose to work with us based on our brands and us being authentically who we are. 

 
Referrals are natural, but we have to make ourselves top of mind (11:52 - 13:11 )

Real estate is a highly conversable topic. It's something that will always come up and if we're top of mind, people will mention our name. Everyone we're connected to can refer us, but we have to put ourselves in a position to be referable.

Marketing isn't about experience (29:30 - 30:23 )

A good marketing strategy has nothing to do with how much experience you have or how much you've closed. Putting out good content doesn't take any experience in lending or any past closed loans to get to be successful. 

One of the biggest mistakes we make in our marketing is that we skip a very critical first step. Before we have an audience, we have to have an authentic brand. We have to be who we are and market to the audience that's naturally going to gravitate towards us. Next, we need to live and be this brand confidently. From there, the brands we build will influence the content we create, and that will bring the right clients our way.

Guest Bio- 

Mark is a former real estate agent, branding strategist and the "Real Estate Marketing Dude", he offers a video marketing service. Go to https://www.realestatemarketingdude.com/ for more information and for free content.